Elevating Global Hospitality Through Timeless Luxury and Visionary Innovation.

Welcome To NOOA Holdings.

NOOA Hospitality is a UK & Dubai–based hospitality group partnering with leading luxury brands to develop and manage high-end hotels known for excellence, innovation, and timeless elegance.

A UK & Dubai–based hotel owning and management company, dedicated to creating and curating exceptional experiences for discerning travelers. We partner with world-class luxury brands to develop, operate, and manage properties that embody excellence, innovation, and timeless elegance.

From iconic city landmarks to exclusive resort destinations, our portfolio reflects our commitment to high-end hospitality, impeccable service standards, and sustainable growth. Our team blends deep industry expertise with a forward-thinking approach, ensuring that every project not only meets but exceeds global luxury benchmarks.

Growing Forward,
Creating Excellence Together

Originally established in the United Kingdom, Nooa Holdings has grown from managing diverse hotel brands across the UK to becoming a dynamic and forward-thinking hospitality group. Drawing from years of experience in hotel operations, service excellence, and brand development, Nooa Holdings continues to expand its footprint with a commitment to innovation, quality, and guest-focused hospitality.

 

Nooa Holdings operates across multiple hospitality segments, including luxury hotels, serviced apartments, corporate accommodations, and lifestyle travel services. Each segment is designed to provide comfort, convenience, and modern living solutions.

1
Years of Experience

A UK-founded hospitality group that evolved from managing multiple hotel brands to becoming a forward-thinking company driven by innovation, quality, and guest-focused service.

CORE VALUES

The Principles Behind Our Success

Excellence
A commitment to delivering flawless service and world-class hospitality that consistently exceeds global luxury standards.
Innovation
Driven by creativity and technology to deliver modern, future-ready hospitality experiences.
Integrity
NOOA Holdings operates with honesty, transparency, and ethical practices at the heart of everything we do.
Sustainability
Integrating sustainable practices to protect the environment and uplift communities.
Partnership
Building meaningful collaborations to create memorable experiences and shared success.
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Expanding Excellence Across Every Sector

Nooa Holdings operates across multiple hospitality segments, including luxury hotels, serviced apartments, corporate accommodations, and lifestyle travel services. Each segment is designed to provide comfort, convenience, and modern living solutions.

NOOA Hotels brings together a collection of refined properties designed for modern travelers. Each destination blends timeless elegance, exceptional comfort, and world-class hospitality.

NOOA Car Rentals offers a premium fleet designed for comfort, style, and performance. Whether for business or leisure, we provide seamless mobility with exceptional service and reliability.

We are a travel and tourism company dedicated to creating seamless, memorable journeys. From curated experiences to reliable mobility and tour services.

Latest News

Discover Our Latest News & Events

Follow NOOA Holdings for updates on new hotel openings, brand partnerships, investment milestones, and key industry events. Explore how our growing portfolio and strategic projects are shaping the future of luxury hospitality across the UK, Dubai, and beyond.

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Mission
To be a global leader in luxury hospitality, renowned for creating exceptional experiences that blend timeless elegance, innovation, and sustainability.
Vision
We are dedicated to curating and managing world-class hotels and resorts by partnering with leading luxury brands, delivering unparalleled guest experiences, driving operational excellence, and fostering sustainable growth for our stakeholders.

Our Commitment to Sustainability

Eco-Conscious Practices
Sustainability is at the heart of everything we do, from energy-efficient operations to environmentally responsible initiatives.
Community & Responsibility
We invest in local communities, empowering people and creating positive, lasting impact while preserving cultural and natural heritage.
Future-Focused Growth
Our sustainable approach ensures that growth, innovation, and luxury hospitality go hand-in-hand with environmental stewardship.
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Contact us

Let’s Connect and Build Something Exceptional Together

Reach out to our team for inquiries, partnerships, or opportunities. We’re always open to new ideas and meaningful collaborations.